Comfort Colors
About
Comfort Colors, one of many Gildan brands, has mastered the art of comfort for over 45 years with the production of their sustainable shirts. Comfort Colors needed a website that was heavily focused on their gender-neutral products.
About
Comfort Colors, one of many Gildan brands, has mastered the art of comfort for over 45 years with the production of their sustainable shirts. Comfort Colors needed a website that was heavily focused on their gender-neutral products.
Project Highlights + Recommendations
Genderless Category Structure
Remove the common organization of products based on male / female categories and have products be organized by product type and collections only.
Genderless Category Structure
Remove the common organization of products based on male / female categories and have products be organized by product type and collections only.
Visually Convey Gender-Neutral Products
Use imagery depicting men wearing feminine colors and women wearing masculine colors. Also show both men and women wearing the same products.
Visually Convey Gender-Neutral Products
Use imagery depicting men wearing feminine colors and women wearing masculine colors. Also show both men and women wearing the same products.
Popular Colors Section
Instead of positioning color swatches in a basic carousel, display the color swatch along with an image of a finished product to help users visualize the swatch as a shirt and show what it will look with print on it / being worn.
By providing a “Shop Now” CTA next to the swatch, this provides users an entry point to the product catalog to begin their search for shirts that are offered in this color.
Popular Colors Section
Instead of positioning color swatches in a basic carousel, display the color swatch along with an image of a finished product to help users visualize the swatch as a shirt and show what it will look with print on it / being worn.
By providing a “Shop Now” CTA next to the swatch, this provides users an entry point to the product catalog to begin their search for shirts that are offered in this color.
What I Enjoyed About This Project
A unique approach to apparel
I enjoyed working on this project because the whole approach was different than what I am used to when working on an apparel website. By having a limited product catalog and only one target customer group, I had to think of creative entry points into the product catalog. My favorite projects are the ones that force me to have to think differently and I had to do just that in order to achieve the goals for this site.
