Websites

RYFT Dealer Dashboard

My Role: Lead Designer / Strategist

RYFT, an automotive performance company specializing in parts for high-end vehicles such as Ferrari, Lamborghini, and Porsche, needed a simple dealer dashboard for their sales reps. I partnered with stakeholders to align with their internal launch schedule, ensuring reps were trained and prepared before the system went live.

P&R Electrical App

My Role: Lead Designer / Strategist

As one of Australia’s largest independent electrical wholesalers, P&R Electrical sought to give their customers a mobile app that delivered a similar experience to their website—refined and scaled for on-the-go use.

Gildan Product Locator App

My Role: Lead Designer / Strategist

As the leading T-shirt company in the U.S., Gildan needed to better serve their decorators. I delivered solutions that let users search for nearby distributors, explore the catalog with ease, and scan swatches for instant product information.